As digital marketers and SEO professionals, we are always on the lookout for new and innovative tools to help us deliver better customer outcomes.
With the advent of AI technology, we now have access to a wide range of tools that can help us provide more efficient and effective services.
One of these tools is ChatGPT, which is an advanced language model that can help us provide valuable information to users through conversational queries.
ChatGPT is built on the advanced language models GPT-3.5 (and GPT-4) and can understand natural language and respond to questions through conversation.
This technology has huge potential and has greatly affected many industries, such as healthcare, finance, and e-commerce.
Many SEO professionals see ChatGPT as a threat to their livelihood. The number of “SEO is Dead” articles is growing daily.
But I don’t see it that way.
End users are already learning what types of queries ChatGPT answers best and which queries it best answers through traditional search engines.
Artificial intelligence is already greatly affecting the features of traditional search engines. However, at the end of the day, ChatGPT is best for informational queries, while Google is still the best place for transactional queries.
What can ChatGPT do?
One of the advantages of ChatGPT is its ability to provide users with accurate and informative answers to their queries. Users can ask open-ended questions, and the form will respond with short and relevant answers.
For example, a user might ask, “What is the capital of France?” or “What are the symptoms of COVID-19?” ChatGPT will provide an appropriate answer.
Moreover, ChatGPT is a valuable tool for research, as it can provide information from multiple sources.
This means that users can get all the information they need from ChatGPT without searching for information on various websites, saving them time and effort.
ChatGPT is very powerful when combined with voice assistants like Siri and Alexa. It has already been integrated into some smart home devices, allowing users to control their homes with their voice.
This technology has huge potential as it can understand and respond to natural language queries.
Where ChatGPT fails, Google succeeds
While ChatGPT is a powerful tool for answering informational queries, it is not suitable for transactional queries.
Transactional queries focus on taking actions, such as “buy shoes online” or “book a flight to New York.”
For these queries, it is best for users to use Google or other search engines designed for this purpose.
For transactional queries, search engines like Google are the go-to option.
These search engines provide users with a list of websites where they can complete the desired action, whether purchasing a product, booking a service, or making a reservation.
Transactions vs. Media inquiries
Digital marketers need to understand the difference between informational and transactional queries.
Informational queries provide users with knowledge, while transactional queries focus on taking action.
To improve informational queries, webmasters should focus on creating content that answers common questions and provides valuable information to users. This content should be well-written, useful, and optimized for relevant keywords.
To improve transactional queries, webmasters should focus on creating landing pages designed to convert visitors into customers. These landing pages should have clear calls to action, user-friendly design, and information relevant to the product or service offered.
There are loads of articles here about SEJ with amazing tips on landing pages for transactional inquiries.
Informational queries do not convert well on Google. In fact, most SEO professionals need help monetizing informational queries.
I see a day when informational queries are handled entirely by AI and transactional queries use a more traditional search engine model.
If your business model is to sell something, ChatGPT won’t help.
There are very few sales attributed to queries from ChatGPT.
What about the other things ChatGPT does?
With the development of artificial intelligence technology, ChatGPT will be used more frequently on websites.
This technology can provide users with an enhanced browsing experience by allowing them to interact with websites using natural language.
This will enable companies to provide personalized customer service, automate customer support, and improve user engagement.
When you make ChatGPT or other AI services work with your website, the possibilities of increasing conversions are great.
Another use case for ChatGPT is in chatbots.
Chatbots are computer programs that use artificial intelligence technology to mimic human conversations. They can be used to answer customer inquiries, provide customer support, and assist with transactions.
Chatbots using ChatGPT technology can provide more accurate and personalized responses to users, making them valuable business tools.
Will webmasters get credit in ChatGPT?
ChatGPT webmasters are not likely to be cited.
This means that the chances of getting a visitor to your site via ChatGPT are low.
Therefore, ChatGPT on the OpenAI website does not make you any money.
Should I optimize my site for ChatGPT?
It is still important to optimize content for this technology.
But you don’t need to do more than what is required by Google, Bing, or any other traditional search engine.
You are optimizing for ChatGPT by creating quality content.
Your content should convey experience, expertise, authority and trust – or EEAT.
By creating high-quality content that provides value to users, businesses can rest assured that their websites are optimized for ChatGPT and other AI technologies.
Integrate ChatGPT into your site to increase sales and other conversions
ChatGPT can also be used to improve customer engagement through personalized marketing. By understanding users’ interests and preferences, companies can create targeted marketing campaigns that resonate with their audience.
This can lead to higher engagement rates and better conversion rates.
In addition, ChatGPT can also be used to provide real-time customer support.
By integrating ChatGPT into their websites, businesses can respond instantly to customer inquiries, reduce waiting times, and improve customer satisfaction.
This can also help companies identify common problems and improve their products and services based on customer feedback.
While ChatGPT is still in its infancy, it has huge potential to revolutionize how we interact with technology.
As AI technology continues to evolve, we can expect to see more sophisticated language models that can understand and respond to human queries more accurately and naturally.
This will open up new business opportunities to provide personalized and engaging customer experiences.
In conclusion, ChatGPT is a powerful tool for providing valuable information to users through conversational queries.
Although not suitable for transactional inquiries, it can improve customer interaction, provide real-time customer support, and customize marketing campaigns.
As AI technology evolves, we expect ChatGPT to be used more frequently on websites, allowing companies to provide more personalized and engaging user experiences.
It is important for digital marketers and SEO professionals to understand the potential of this technology and optimize their websites accordingly.
By doing this, they can ensure that their websites are at the forefront of the latest technological developments and provide the best possible user experience.
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