There has never been more high-quality options for creating a web presence than there are today, which ultimately comes down to choosing a website platform that will best serve your business needs. Duda focuses on the business needs of agencies that require the infrastructure to grow with more clients.
This article started with the WordPress vs. Wix vs. Duda angle.
But as I discussed each platform with various stakeholders, I realized that each platform did what they did really well to serve, in a sense, a different user base.
Thus, this article has become a three-part series that explores three different publishing platforms (Duda, WordPress, and Wix) to understand what makes them the best in their market of choice.
Each platform is the best at what they do and today we look at why Duda is so popular with web design and SEO agencies.
Choose the best platform on the web
Today there are two competing approaches to creating a web presence, proprietary (also known as closed source) and open source.
CMSs take care of the technology underneath every website, freeing agencies and business owners to focus on growing their businesses.
Choosing a Content Management System (CMS) is not a matter of choosing the best CMS. It is about choosing the platform that is best for your business model.
The business case for closed source website building platforms like Duda or Wix is that they handle the technical aspects of building a website, allowing companies to focus on their business without having to worry about updates, structured data, or SEO.
Duda Professional Website Builder
Duda is a closed source platform designed to meet the needs of agencies and web professionals, regardless of size.
Provides collaboration and client management tools to help web professionals scale their website launch and maintenance.
The focus on helping agencies on a large scale is evident in the fact of this Duda does not charge customers extra for additional bandwidth or storage space.
What Duda excels at is making it easy and quick for agencies to prototype designs, collaborate with team members and clients, and has all the features needed to run a business both on the agency and client side.
I asked Duda what makes Duda a good choice for agencies:
The Duda platform is designed to help agencies build beautiful, modern websites for their clients faster than they ever thought possible at any scale.
No matter if you have 10 or 10,000 clients, Duda provides agencies with an ultra-flexible platform that enables them to build conversion-driving websites with everything they need – from hosting, templates, tools, and SSL certificates, all the way to a knowledgeable support team that is there to help agencies in every way. step by step.
Duda provides agencies with an easy-to-use web design interface that clients can access to update websites themselves.
And since the entire platform is white-labeled, customers won’t know you’re using Duda unless you want them to.
Duda APIs and advanced development assistance are available to Duda partners with a large number of websites.
Finally, Duda’s goal is not only to be a leading agency website building platform but also a valuable business partner for our agency clients, constantly striving to support their business growth.
This insight guides us in everything we do as a company – from strategic business decisions to our product roadmap.”
Doda is advancing for growth
The Wix model is focused on helping companies easily build high-performance websites and do business, without the need for technical knowledge.
Duda’s approach is to provide white-label technical infrastructure to agencies to build high-performance websites for their clients, Widely.
Many SEO and web design agencies aspire to scale to hundreds or even thousands of clients. Doing so requires a lot of technical infrastructure and human talent to prototyping, developing and collaborating with customers at scale – all things Duda provides.
I asked Duda how well they measured:
Duda scales effectively. In fact, Duda never charges its customers for storage or bandwidth, enabling them to scale without worrying about incurring additional cost.
Duda platform hosted on AWS. We guarantee 99.9% uptime and believe in transparency regarding our uptime SLAs.
With the Duda API, agencies can automate workflows to dramatically increase efficiency and create customer websites at scale. “
SEO is included in the Duda platform
Good performance on search engines is crucial.
As a closed source website building platform, Duda takes care of technical SEO factors as well as site speed performance, especially as measured by Google’s core web vital metrics.
Web Core Fundamentals are performance metrics designed to measure how well a web page is performing for users.
A higher score for core web vitals will generally be matched with a better user experience, fewer visitor frustrations and higher conversion rates on sales.
Google’s support page about web core trends shares why core web vitality tracks with increased sales and revenue:
Studies show that better Core Web Vitals improve user engagement and business metrics. For example:
- When a site met the Core Web Vitals thresholds, the research showed that users were 24% less likely to give up on a page load.
- With every 100ms in Largest Content Reduction (LCP), Farfetch’s web conversion rate increased by 1.3%.
- Cumulative Layout Shift (CLS) decreased by 0.2 Yahoo! Japan resulted in a 15% increase in pageviews per session, 13% longer session durations, and a 1.72 percentage point drop in bounce rate.
- Netzwelt improved Core Web Vitals and saw ad revenue increase by 18% and page views by 27%.
- Lowering the CLS from 1.65 to 0 significantly raised the field’s ratings globally for redBus.”
Obviously, having a high core web vitality score is important for websites and in general those high scores are hard to achieve, except for sites built on the Duda platform.
Duda has long been known as the Champion of Core Web Vitals, as reported by the independent HTTPArchive, a score derived from sampling a website’s performance as with real site visitors.
Current core web biometrics results on HTTPArchive show Duda outperforming both WordPress and Wix by a large margin.
Screenshot captured May 24, 2023 from HTTPArchive Core Web Vitals resultsDuda shared this on how the platform’s SEO looks:
Duda sites were born SEO ready (Duda leads Google Web Vitals and PageSpeed Results) and are built on a reliable AWS hosted infrastructure that delivers 99.5% uptime.
This makes it possible for agencies to offer websites to their clients with low maintenance load/no maintenance.
In addition, Duda provides agencies with an easy-to-use web design interface that clients can access to update websites themselves.
And since the entire platform is white-labeled, customers won’t know you’re using Duda unless you want them to.
Duda APIs and advanced development assistance are available to Duda partners with a large number of websites.
Finally, Duda’s goal is not only to be a leading agency website building platform but also a valuable business partner for our agency clients, constantly striving to support their business growth.
This insight guides us in everything we do as a company – from strategic business decisions to our product roadmap.”
Why agencies choose Duda
There are over 20,000 agencies that rely on Duda to help build and manage client sites, totaling over a million sites now hosted on the Duda platform.
I asked Doda why she was so popular with agencies.
They answered that there are five reasons why agencies should choose Doda:
“1. Faster creation times:
Agencies can build and maintain websites twice as fast as any other platform.Additionally, by integrating our platform directly into their service agencies, workflows can be automated, such as instant site creation, data collection, content management and more.
2. All-in-one solution:
Duda offers several built-in tools that help agencies achieve success for their clients without relying on third-party plugins.The platform includes hosting, templates, tools, SSL certificate, client billing module, site feedback to collect customer feedback, and much more.
3. Security:
The Duda platform is regularly updated and maintained, ensuring a secure environment for websites.Agencies don’t have to worry about keeping up with security patches or updates, as Duda handles this automatically.
4. The White Label Solution:
Duda’s white label capabilities allow agencies to fully brand the platform as their own, providing a cohesive and professional experience for their clients.5. Custom support:
Duda provides dedicated customer support, ensuring agencies have access to expert help when needed.”
In short, Duda makes it easier for agencies to grow their business by making it easier to serve more clients.
Brian Lewis, CEO of WebAct Inc (LinkedIn profile), shared why he’s excited about Duda:
“With Duda, we have all our customers under one dashboard where we can manage everything in one place.
For the development side of things, we can create custom widgets and apps and do custom API integrations with ease.
The ability to customize the experience for our clients and agencies is very beneficial for integrating a custom or vertical solution.
For example, a car company might need a custom filter that connects to its software to load vehicle information as well as have website users search the entire inventory.
We have been using Duda for 11 years now.
Overall, the platform is great, it offers us a complete solution to serve our customers.”
Duda Professional Website Builder
Duda calls itself a professional website builder as a way to differentiate itself as a tool for professionals serving clients.
I don’t think it’s fair or accurate when people put a flag on the ground and declare that one platform is better than the other.
An apple is an apple and an orange is an orange.
Duda is a good choice for professionals to consider when planning the best way to serve their clients and grow their business.
