Companies hire content writers to create engaging articles, e-books, case studies, and other formats.
The content writer’s job is to inform, educate, and entertain the target audience while promoting a business’s products or services.
Read on for an in-depth look at content writing, based on our analysis of content writer jobs posted on Indeed.
You’ll learn how to become a content writer, what the job entails, and what skills are needed to move up the ranks in 2023.
What is content writing?
Content writing is the process of writing, editing, and publishing digital content. Content writers aim to engage and inform the target audience of the business in a way that also promotes the brand or product.
A content writer’s job involves creating entertaining and educational material. This content drives traffic to the organization’s website and builds leads and conversions.
Why is content writing important?
Creating content that values companies helps attract and retain customers, build brand loyalty, and establish themselves as thought leaders in their industry.
Content writing also helps improve search engine rankings, increase web traffic and increase sales.
What is a content writer?
A content writer is a professional who specializes in creating written material for different types of digital website content. This can include blog posts, e-books, newsletter content, and everything in between.
Content writers are often part of a larger content marketing team. They work with designers, editors, and marketers to create effective, cohesive marketing materials.
Aspiring content writers often begin their careers as apprentices or junior writers. In this role, they are coached by senior writers or content managers.
As their career progresses, they will move to higher positions.
These could include management positions, or even becoming an editor or director of content marketing.
Content writers who prefer to develop their writing prowess may specialize instead, moving into areas such as copywriting or technical writing.
Content writers vs. copywriters
Sometimes the terms “content writer” and “copywriter” are seen as interchangeable. However, despite some similarities in their skill sets, these are two distinct roles.
Content writers often focus on creating informative or educational content such as blogs, articles, case studies, and white papers.
Copywriters usually create compelling or promotional content such as ads, banners, promotional emails, and slogans.
To get a better understanding of what a content writer does on a daily basis, let’s dig deeper into his role.
What do content writers do?
There are different responsibilities that all content writers have. Our research identified some of the most common responsibilities mentioned in job description writing:
As you can see, content writers are usually responsible for researching, writing, and editing different types of content, including blogging and other long-form pieces.
In many cases, this also means that these people need at least a basic understanding of SEO.
Content writers must have a clear understanding of their target audience, know ways to engage them, and use an appropriate tone of voice.
Let’s look at some of these responsibilities in detail.
High-quality content is based on hours of in-depth research.
Content writers have to analyze a lot of information – some of it technical – to create powerful articles and blogs.
This might even mean conducting interviews, reading industry publications, and analyzing data to gather relevant information.
This should come as no surprise!
Once you have finished researching an article, the content writers should start writing.
They should be familiar with writing all kinds of different article styles and lengths, as well as other types of media.
This can include blog posts, articles, social media updates, white papers, and more.
Content writers must also have the skills to optimize their content for ranking, engagement, and conversions.
Once the content is written, it needs a dexterous hand to edit it.
More senior content writers need to be able to proofread and edit their own content.
This includes making sure it is free of factual errors, follows trademark style and tone, and is grammatically correct.
Content writers must be able to work closely with other teams across the company.
This includes the marketing, design and sales teams, ensuring that the content produced aligns with the company’s goals and messages.
Basic skills for content writers
Content writers need to have a few traits up their sleeves to help them build a successful career.
These qualities include a love of words, creativity and attention to detail. Furthermore, content writers must be able to work independently and meet deadlines.
Content writers must also be adaptable and able to write in a variety of tones and styles, depending on the needs of the brand or project.
Here are the most common skills in demand in content writers, according to our research:
Let’s take a closer look at these – as well as some other skills content writers must have.
Strong writing skills are the foundation of content creation and content writing.
Content writers must have excellent writing skills to produce quality content that will appeal to the target audience.
They must be able to write clearly and concisely to better communicate with their target audience.
Technical writing skills
Many content writer jobs may involve creating content for artistic audiences. This is especially true for B2B and SaaS companies.
Your ability to understand complex technical concepts and quickly convert them into comprehensible version can be of great value.
Copywriting is the art of writing compelling content that converts readers into customers.
In addition to building on basic writing skills, copywriting skills help content writers produce compelling calls to action (CTAs) that inspire readers to make specific decisions.
These are often associated with purchasing a product or service.
Write catchy headlines
Headlines grab attention and generate clicks. It is an essential skill for content writers and copywriters.
Create the perfect title for your content with our free AI title generator. He will come up with many ideas that will catch your audience’s attention.
It will also help you to come up with new content ideas.
Just type in a topic, and you’ll get a bunch of helpful tips, guides, lists, and more that you can use later on.
Search engine optimization skills
Content writers should know how to optimize their copy to rank higher in search engines.
If you haven’t heard of SEO, it stands for Search Engine Optimization.
This is the art of ensuring that your content appears high in search engine results.
Content writers need a basic understanding of SEO principles to ensure that their content outperforms the competition and generates organic traffic.
As the saying goes, if you can’t hold on to word count, you can’t write.
Content writers need superior editing skills to keep their articles, blogs, and social media posts concise and to the point.
The ability to correct and edit their own work is more important than dealing with other people’s writings.
Content writers should also be able to spot grammatical, spelling, and punctuation errors.
Our free paraphrasing tool will help you edit, shorten and rewrite sentences – giving you three options for each piece of content you want to edit.
Good content writers can craft great stories to keep their audiences engaged and entertained.
They need to tell stories that resonate with their target audience and keep them coming back for more.
Storytelling can help make your copy more engaging and dynamic – whether it’s a white paper or an entertaining blog article.
Content writers are not usually required to work with multiple technical tools. However, only a few platforms are mentioned in the job postings we analyzed.
According to our research, here are the top 10 technical skills for content writing positions:
Skills for Post Professional Content Writers
Of course, being a content writer is a multi-level profession.
Content writers need to develop different skills as they move up the career ladder. Typically coordinated with lead teams of creators.
Two core areas for senior content writers are content management and leadership.
Content management involves overseeing and planning the creation, publication, and distribution of content across multiple platforms.
Content managers must be able to lead a team of writers, editors, and designers to ensure content is produced on time and to a high standard.
They must also be able to develop and implement content strategies that align with the overall company or client goals.
Leadership skills are essential for adult content writers.
These professionals must be able to rally forces, inspire and motivate their team to produce quality content that meets the needs of their target audience.
Do content marketers need certification?
As a freelance content writer, you don’t necessarily need to have a certain degree,
However, some internal functions require one; Based on our research, 13% of job descriptions indicate a relevant bachelor’s degree.
We’ve identified some of the most common fields of study for potential content writers mentioned in job descriptions.
The top five scores for content writers include:
- the press
Courses like these can arm students with the writing skills, critical thinking, and research abilities needed to succeed as a content writer.
It also gives students a chance to flex their creative muscles.
If you want to improve your own skills without a specialized degree, there are also many online courses to choose from.
What do content writers get paid?
Fortunately for aspiring content writers, there is a continuous growth in digital marketing and an ever-increasing demand for quality content.
In other words, the career prospects in the industry are promising.
Content writer salaries vary depending on multiple factors, including experience, industry, and location.
According to our research, the average content writer salary in the United States is $63,400 per year. The lowest and highest salaries range from $30,000 to $152,000 per year.
For senior content writers, salaries can come in much higher, with higher base salary levels and a higher average gross.
Semrush research found that the average salary for a senior content writer is $89,800 per year, with a range starting at $60,500 and going up to $152,000.
As you can see, content writers are a very sought after group of professionals.
To succeed in this field, professional content writing professionals must be outstanding writers with impressive editing and storytelling skills.
These capabilities are essential to creating high-quality content to help businesses engage their audience and stand out from the crowd.
Content writing is a dynamic and rewarding profession. It provides all kinds of opportunities for people who like to be creative with words.
With that knowledge, it’s time to start building your content writing career!
Learn more about content writing and content marketing trends in the Global State of Content Marketing 2023 report.