Snapchat My AI Snaps allows users to send images to a My AI chatbot and receive AI-generated images in return, demonstrating the AI image processing capabilities supported by ChatGPT and GPT-4.
Snapchat first released its new My AI Snaps feature to Snapchat+ subscribers to encourage feedback and make improvements before it’s released to all users. For reference, Snapchat launched My AI for Snapchat+ users on March 6, and launched it for all users on April 19.
Keep reading to learn how to use My AI Snaps and how my AI conversations can work for advertisers targeting younger audiences.
How to send pictures to my AI and receive my AI snapshots
Snapchat+ users with access to My AI can send a Snap to the chatbot using the same process as sending Snaps to friends.
Snapchat will notify you when My AI replies to your Snap based on your notification settings.
Screenshot from Snapchat, June 2023Based on its analysis of your Snap, My AI Snap will send a response.
Screenshot from Snapchat, June 2023These examples of My AI Snaps show that they have great potential but still have a way of interpreting images.
Screenshot from Snapchat, June 2023You can save the Snaps My AI sends in chat or take a screenshot of it.
Screenshot from Snapchat, June 2023My AI doesn’t always send a Snap back. Sometimes, it just provides a text reply to your Snap.
At the time of testing, My AI couldn’t understand Snaps sent from photos in the Cameral Roll. But that is likely to change in the not too distant future.
Screenshot from Snapchat, June 2023Snapchat My AI Ads and new advertising opportunities
In addition to sending and receiving Snaps, My AI displays ads in select conversations. The relevance of the ad in relation to the discussion at hand can be hit or miss.
Screenshot from Snapchat, June 2023Ads in My AI Conversations offers advertisers the opportunity to reach a growing ad audience via generative AI that includes:
- Users ages 13-17: 125.6 million – 19.9% of the total ad audience.
- Users 18-24 years old: 243.5 million – 38.6% of the total ad audience.
- Users ages 25-34: 145.9 million – 23.2% of the total ad audience.
You can see the advertising potential in Snaps from My AI. My AI can recommend fashion, restaurants, recipes, and other related products or services in Snap conversations.
Screenshot from Snapchat, June 2023While ads don’t appear as Snaps, they do appear in my AI conversations after I send and receive Snaps.
Screenshot from Snapchat, June 2023Given that users can invite My AI to group chats, it’s only a matter of time before most Snapchatters become familiar with AI-powered conversations.
Snapchat web interface with My AI
Although Snapchat is available via a web interface on desktop browsers, many of My AI’s features are only accessible on the iOS or Android app.
Instead of ads that Snapchat My AI serves, the following message:
Not supported on the web
Check your phone to see what was sent!
When my AI sends the snap, it displays the following message:
New snap
Open the mobile app to view
Screenshot from Snapchat, June 2023However, you can view my AI profile on your desktop browser and add it to your friends.
Screenshot from Snapchat, June 2023The future of Snapchat My AI Snaps & Ads
The integration of My AI Snaps is a strong step forward, blending areas of social interaction with advanced AI capabilities.
While there are areas for improvement in image interpretation and public safety, the platform’s potential is vast, particularly in providing new advertising opportunities to reach younger audiences.
As technology evolves, we can expect Snapchat My AI to transform how users interact with generative AI, providing a personalized social media experience and a new set of advertising opportunities.
Featured image: Ink Drop / Shutterstock
