After billionaire Elon Musk took over Twitter and made sweeping changes to the social media platform’s functionality, some ardent users have become harsh critics.
But amid all the fodder and complaining, Twitter isn’t the most hated company in 2023 — it’s only the fourth most hated company, according to a new Axios and Harris Poll, which ranks America’s 100 “most visible” brands based on their reputation. among consumers.
The most popular brand is Patagonia, which scores 83.5 out of 100 points.
Last year, Patagonia founder Yvon Chouinard announced he would give the entire company away to help fight climate change by donating it to a non-profit trust.
“If we have any hope of a thriving planet — let alone a thriving business — 50 years from now, it will require all of us to do what we can with the resources we have,” Chouinard said last September. “This is another way we’ve found to do our part.”
Patagonia followed beloved organic warehouse Costco, which received a score of 82.1.
John Deere came in at number three, followed by cult favorite grocery chain Trader Joe’s. Chick-fil-A fast food chain rounded out the top five.
No airline has even cracked the top 50 — first to appear on the list is Delta Air Lines, which ranks 58th with a score of 74.9.
Named the best airline of 2023 in a Wallethub study last month, Delta was also named Most Trusted Airline and tied for Best Pet Airline.
Axios explained in the study that “Americans are asked which two – in their opinion – stand out as having the best reputation today and which one has the worst reputation.” “All nominations are compiled into an aggregate list to determine the ‘most visible’ companies. Subsidiaries and brands are registered within the parent company to create the total number of nominations for each company.”
To view the full list, visit here.