Digital creation platform Picsart is launching new in-app communities dedicated to specific topics and interests, the company announced Tuesday. Communities are called “spaces” and are described as a place where users can connect and create the things they love.
In a blog post, Picsart explained that it sees Spaces as collaborative forums or group chats with people who share similar interests. When you’re in a space, you can browse, post content, and like and comment on other people’s posts.
Some of the current spaces on Picsart titled “Cats”, “Generative AI”, “K-pop Fans”, and “Light Effect Edits”. You can suggest new Spaces for Picsart to create. Picsart plans to provide users with the ability to create and edit their own spaces in the future.
“Maybe you’re sharing your latest k-pop album art edit, or showing others how to use a new AI tool,” Picsart wrote in the blog post. “Maybe you’re looking for new content about nature and just want to get inspired. Whatever it is, Spaces is a way to express your passions, collaborate, get inspired by others, learn new tips and tricks, and have an easier content discovery experience.”
Picsart says that for more technical spaces, like “Light Effect Edits” and “AI Replace,” users share tips and tricks. For general interest spaces, it’s all about content and user discovery.
To get started with Spaces, you first need to make sure you have the latest version of Picsart. From there, you’ll see the new Spaces icon in the upper right corner of your screen. You can browse the different communities and interact with the content even if you are not a member of this space yet. If you want to create a post, you will have to join the space. Once you join, you can click on the bar at the bottom of the screen labeled “Create Post” and click the photo library icon on the left, which will open your camera roll and allow you to select a photo to post. You also have the option to post directly from the Picsart editor or your profile.
The rest of the feature works like any other social platform. You can click the heart icon to like a post, click the message icon to comment and click the Remix button to continue editing and looping on another user’s post. If you want to report a post, you can do so by clicking on the three dots in the top right of the post.
Picsart has more than 150 million monthly active users and 80% of them are under the age of 35. The company says its popularity and growth is tied to what Gen Z wants and for now, it believes that is microcommunities. In early testing, Picsart saw Spaces users generate 15x more content and see 20x more engagement across the platform.
With Spaces, Picsart says it’s focused on increasing engagement between users and enabling easier content discovery, opening up the potential for premium and collaborative features in the future. The company says it is exploring more direct monetization in the future.
Although Picsart already has some social features, such as the ability to follow others, the launch of Spaces indicates that the company wants to build its platform beyond digital creation tools and focus more on social collaboration. The introduction of Spaces also comes at a time when users are looking for alternatives to Twitter, which has been going downhill since Elon Musk bought the social network last year.
Spaces is currently available to all users in the United States, Canada, United Kingdom, New Zealand and Australia for both Standard and Gold members. Picsart plans to roll out Spaces to more users soon.