In November 2021, Britney Spears’ controversial reign came to an end following a global fan movement to change the way the pop star’s life and career were conducted. Over the past year and a half, Spears, who has been under custody for 13 years, has settled into a new reality. The pop icon — whose debut single “… Baby One More Time” became her first top-five hit on the Billboard Hot 100 and catapulted the teen to international stardom — has been active on social media, posting videos and messages that have fueled speculation. Fans and the media over the past 18 months. Since the end of its meta reign, it’s also achieved its biggest hit in years, breaking an unexpected Billboard chart for the first time and seeing fans engage with and support a catalog of music that stretches back a quarter-century.
Details about the future of Spears’ recording career, including any new full-length films to follow for 2016 Glory, rare. However, millions of listeners still engage with her brand of pop on streaming platforms, radio stations, and social media sites like Instagram and TikTok. Looking at the data on Luminate, we can see how some of the songs and albums on these platforms have evolved over time — Spears’ biggest catalog on streaming platforms today, for example, wasn’t her biggest hit at the time of his release.
Here are five cool facts about the current state of Britney Spear’s music consumption – which might give some clues as to what’s next for Britney.
Their streaming numbers were constant before and after the restoration.
In the year and a half since Spears’ tenure ended, viewership of the broadcast has been nearly identical over that time period compared to the 18-month period before it. From November 4, 2021 to May 4, 2023, Spears’ catalog has acquired 1.01 billion songs on demand according to Luminate — and from May 1, 2020 to November 3, 2021, her catalog has acquired 998.1 million songs. The slight increase over the last 18 months can be attributed in part to the success of “Hold Me Closer” with Elton John (more on that in a minute), which helped boost its recent gross airplay total following its August 2022 release.
Meanwhile, Spears’ album sales over the past year-and-a-half have fallen slightly compared to sales from the previous year-and-a-half — 96,000 albums were sold from November 4, 2021 to May 4, 2023, compared to 176,000 albums sold from May 1, 2020. to November 3, 2021. Are you contributing to increased sales from 2020? Vinyl Releases: Spears charted five projects on vinyl albums that year but has not appeared on this chart since November 2020.
“Hold Me Closer” was (unsurprisingly) her biggest hit of the past year.
The Elton John collaboration — which brought together tracks from the pop legend’s hits “Tiny Dancer,” “Don’t Go Breaking My Heart” and “The One” — not only served as Spears’ first single since the end of her conservatory, but also her first. It has reached the Hot 100 since 2016. “Hold Me Closer” debuted at number six on the Hot 100 after its release, becoming Spears’ number one top 10 song on the chart, and also peaking in the Adult Top 40. and the Hot Dance/Electronic Songs charts.
Over the past year, “Hold Me Closer” has been Spears’ most streamed song, with 124.6 million on-demand sales as well as 111,000 downloads, according to Luminate. It’s also been her most played song on radio over the past 12 months: its 418,000 plays on terrestrial and satellite radio in the US since its release are more than four times as many spins as any other Spears track. Time will tell how “Hold Me Closer” progresses within Spears’ singles catalog, but based on early returns, its commercial appeal has proven lasting.
“Toxic” has turned out to be one of her biggest hits…
From a charts standpoint, “Toxic” wasn’t one of Spears’ biggest hits upon its release in 2003: The in the area It peaked at number nine on the Hot 100 in 2004, a strong showing that would continue to be outdone by singles like “Gimme More,” “Womanizer” and “Circus” in years to come. However, “Toxic” has gone on to become one of the most consistent performers from Spears’ first decade of singles in recent years — and aside from “Hold Me Closer,” it was her biggest chart and radio hit in the past year.
“Toxic” has garnered 99.5 million streams over the past 12 months, according to Luminate, surpassing higher-charting songs like “… Baby One More Time” (59 million songs) and “Gimme More” (52.2 million songs). The song also scored 92,000 radio plays during that period, compared to 68,000 for “… Baby” and 56,000 for “Oops!… I Did It Again”.
…and it helps boost in the area.
Spears’ fourth studio album celebrates its 20th anniversary in 2023 and is definitely capitalizing on the continued interest in “Toxic.” Although albums like 2000 Ooh, you did it again and 2001 Britney Bowed to greater album sales near the end of the century, in the area It was actually Spears’ best full-length performance in album-equivalent units earned over the past year, narrowly ahead of circus.
Both albums have earned approximately 96,000 equivalent album units over the past 12 months (with in the area slightly larger gross profit), followed by …darling again (85,000), Ooh, you did it again (80,000) f black out (67,000).
The ‘poison pony’ has overtaken TikTok’s reach.
In 2021, twin brothers Michael and Lucas Fernandez-Pence, better known as Altégo, mashed up Spears’ song “Toxic” with Ginuwine’s sex jam “Pony,” and set out to watch the group take off on TikTok in 2022. It’s just a short wave on the internet, though. Either: The song was officially released by Sony, and Altégo helped Spears (who was also credited on mixes, along with Ginuwine) crack the Hot R&B Songs chart for the first time in her career.
To date, “Toxic Pony” has achieved an impressive 33.9 million streams as well as 11,000 downloads. Even when Spears isn’t involved in releasing a single, her voice carries — racking up millions of plays.