Revolutionize your SEO consulting career with alternative models
You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential.
That’s what we’re about here at SEJShow – finding great new business models and strategies that will help you shine as an SEO consultant.
Roland Frasier join me on today’s show to dive into alternative approaches that can change your consulting game, giving you more rewards for all that hard work you put into client and partner projects.
So buckle up, and let’s jump off the old SEO hamster wheel to uncover some exciting SEO consulting opportunities!
If you are an entrepreneur, it makes sense to consider the possibility of getting something more permanent for your time. – Roland Fraser 3:40
What I’ve found most effective is saying that you have the knowledge, skills, experience, and connections that add tremendous value to companies, so you have a choice: You can have short-term income and flat fees, get hourly money, and even a mid-earnings share. But then, when that stops, it stops. A way around that is to go in and add value to the business. The value you bring to the company must be compensated by participating in the profits or continuing equity of the company. If I increase the value of an asset, wouldn’t it be appropriate and fair to share in a portion of what that asset will be valued at? What will ultimately be sold when you sell the company? Here’s the concept: How do you turn your effort into fairness? – Roland Fraser, 05:12
After many years in marketing, I don’t consider myself a mere SEO. I am usually brought in to do SEO consulting and help with this aspect. Next thing I know, there’s a new brand launch, so I’m looking for opportunities for brand messaging, a look at the product before it’s released, and getting involved in this and that. – Lauren Baker 13:03
[00:00] About Roland.
[07:01] What should advisors look for when they want to acquire shares in a company?
[12:55] – How to avoid “over-consulting” and earn based on the value provided after SEO?
[20:45] How to position yourself as more than just an SEO.
[23:20] How to start a stock advisory.
[32:55] What is Fractional CMO?
[41:30] A mindset that leads to a better quality of life.
Mentioned resources:
Epic Network – https://epicnetwork.com/
Business Lunch Podcast – https://businesslunchpodcast.com/
I will stay away from businesses that are already unprofitable. So now I’m going to look at where I could have the most impact, and so I’ll say if the lift I can add to this company is something that I think will move the needle for them, I think it’s an appropriate conversation. – Roland Fraser, 9:40
They’ll put you in this box if you’re an SEO, so how you brand and present is essential. I will position myself as a strategist rather than just an SEO. The fact that SEO is one of the things you do is important. It might be the main thing you do. But even alliances with other people who can provide additional services is a smart way to go because if you go into growth, you know the company will value you more than if you enter as a component or sub-component of development. – Roland Fraser 15:01
People may think that it is not possible for you to be your partner. It might not happen to them, but they might think you’re so far beyond that that it’s not even an option. So by letting them know upfront that this is an option and having them put a special spin on the game by having them show that they believe in you and are willing to invest in themselves is crucial to making this work. – Roland Fraser, 20:00
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Contact Roland Frasier:
Roland Frasier stands out in the world of ambitious investments and building strategies. With over 1,000 acquisitions, exits, real estate portfolios, and more under his belt for himself and his clients, he knows what it takes to succeed in business!
As Director of the fastest growing company at 6 Inc. In addition to being an advisor at Stanford University, Rowland is also making noise with some huge credentials. Not only has this savvy investor been featured on all the major news networks, but Business Insider, Fast Company, and Forbes & Entrepreneur are also praising!
And if that wasn’t enough star power… He’s even interviewed Sir Richard Branson and Magic Johnson, so you know something good must be cooking up around him – like on his award-winning podcast, Business Lunch.
Connect with Roland on LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Watch it on YouTube: https://www.youtube.com/RolandFrasierEPIC
Follow him on TikTok: https://www.tiktok.com/@rolandfrasier
Connect with Lauren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
