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Elon Musk said he plans to revamp the Twitter brand and ditch the iconic bird logo, posting on the social media platform that “soon we will be introducing the Twitter brand and, gradually, all birds.”
Musk has already made major changes to Twitter since he bought the company last year, changing its name to X Corp in filings as part of his plans to create an “everything app” under the “X” brand.
In a tweet on Sunday, he said: “If the X logo gets published good enough tonight, we will [it] Go live all over the world tomorrow.” It also published a poll asking users to vote on whether the platform’s default color should be black.
Twitter has come under increasing pressure since the billionaire businessman finalized his $44 billion acquisition of the company in October. Musk has reduced the workforce as he has cut costs, while drastic policy changes have frustrated users and advertisers, with advertising revenue halving and the company teetering on the brink of bankruptcy.
The platform’s final challenge came this month when rival Meta drew tens of millions of users to Thread, its long-awaited Twitter competitor. Twitter has threatened to sue Meta, alleging that it stole the company’s trade secrets when creating its messaging app.
Musk has a history of changing his mind after making public statements. If he proceeds with his rebranding, it will be his latest attempt to get around the company.
In May, he named Linda Iaccarino, the former head of advertising at NBCUniversal, as CEO of Twitter in a bid to court dozens of large advertisers who had deserted the platform due to Musk’s unconventional leadership style and looser content moderation.
Musk said advertisers are returning to Twitter but he continued to piss off its users. He sparked a backlash this month after he announced that the social media platform was placing temporary limits on the number of posts users could see.
Twitter’s light blue bird logo, says Twitter’s website, is the company’s “most recognizable asset,” and is familiar to people all over the world. He was His name is Larry T. Bird. Posted by Biz Stone Co-founder of Twitter after former basketball player Larry Bird.