Chinese company NetEase Games created PinCool, a Tokyo-based game studio focused on developing titles for game consoles. This is quite a variety, considering that PC and mobile are the two main formats for games in China. The company says it will also be involved in the planning and production of a range of additional forms of entertainment.
The new company is headed by Representative Director and President Ishimura Ryotaro, a 20-year veteran of the gaming industry and longtime producer of the “Dragon Quest” game series. In addition to serving as lead producer for games such as “Dragon Quest VIII: Journey of the Cursed King” and “Dragon Quest IX: Sentinels of the Starry Skies”, Ichimura has also helmed other areas of the Dragon Quest IP franchise including live events and exhibitions.
Ogura Takashi joined him as a board member of PinCool. Previously, Ogura was involved in branding, marketing, business development, and business strategy for a number of online businesses including “Doraemon” in Epoch, “Duffy” in Oriental Land, and “Dragon Quest: The Adventure of Dai” in Square Enix.
“[Ichimura] “He has shaped the RPG genre and inspired countless game developers around the world, so we are very excited to see him join NetEase Games and start a new journey with PinCool,” said Simon Chu, Global Head of Investments and Partnerships at NetEase Games.
“We also aim to release smaller titles as we continue our work on the big ones. I’m looking forward to what’s in store for the PinCool adventure!” said Ishimura.
The company’s name comes from the Japanese phrase “pin to kuru,” which means when an idea clicks.