It looks like AMD may be facing longtime rival Nvidia in the battle of mid-range graphics cards, according to the latest reports from the rumor mill.
AMD and Nvidia both released their mid-range offerings, the AMD RX 7600 and nvidia RTX 4060 Ti, respectively, at about the same time. But according to our own reviews, the AMD card is a much better value than the Nvidia card, and sales seem to reflect that. The retailer leak was reported by PC games He mentioned that despite both manufacturers supplying roughly the same amount of card stock, the 4060 Ti has only sold 1/10th of its stock, while the RX 7600 may already be sold out in some locations.
Some quotes from these retailers called the launch of the RTX 4060 Ti “the worst I’ve seen in memory,” and another “we had no problem moving 7600 shares. The 4060 Ti is a different story…” Also, a report from wccftech It seems to confirm the poor sales of the 4060 Ti from markets that would normally do well for PC gaming.
First-quarter earnings reports also confirm that AMD’s gaming revenue nearly matches Nvidia’s, which is a pretty huge deal considering Team Green usually sets the pace for sales versus Team Red.
This could be bad for Nvidia
If these rumors are to be trusted, this should be a warning sign for Nvidia. The fact that AMD, which has not released the card since AMD Radeon RX 7900 XT Launched in 2022, it appears to be fully ahead of its rival’s performance in the mid-range PC gaming graphics card market.
This could be particularly bad as PCGamesN also reported that an ad in Panel Partner revealed that Nvidia is “betting big on the 4060”. If sales really disappoint for the 4060 Ti, imagine how bad it could be if the vanilla 4060 launched at $299, still above the RX 7600’s reasonable $269 price (about £215 / AU$405). Australian).
Thanks to factors such as the scarcity of cards in the previous generation due to chip shortages from the global Covid-19 pandemic, the value of cards has skyrocketed Digital currenciesAnd the current cost of living crisis, buyers are looking more for affordability rather than small gains in power when it comes to replacing aging graphics cards.
That’s why Nvidia needs to step up to the board and offer the kinds of graphics cards its market is clearly tilted towards, including a real budget option that could properly undercut AMD.
