Content creation is not easy. It takes work and a lot of time.
And if you’re not a full-time content creator, you likely don’t have the time and resources to focus all of your energy on content creation.
So, if you haven’t tried reallocating content yet, now is the best time to start!
And even if you’ve dabbled in reformatting, here are some valuable tips on how to get the most out of your hard work.
What are the benefits of repurposing content?
Content repurposing is basically an exercise in making the most of one piece of content. There are many different ways to make this work, and we’ll explore them further in this post.
But first, here are the top reasons why you should make a habit of repurposing content.
Expand your reach
By forwarding content, you can also diversify the ways in which you can reach people online. It allows you to be on different platforms, even if you don’t have a big team to support you.
Thus, it broadens your reach and allows your content to influence a larger audience.
Although you will be creating a lot of different pieces of content, you won’t be doubling your time doing so.
It takes time to repurpose content, but it doesn’t come close to creating something from scratch.
With a content retargeting strategy, you will focus on content that you already know is performing well and is of interest to your audience.
You will base your content creation strategy on real data and simply create more of what you already know works.
This takes the guesswork out of creating engaging content and saves your time for other tasks, like trying other types of content!
Repurposing helps in SEO
Content remapping can also give you an SEO boost, as you will likely have multiple pieces of content focused on the same target keyword.
What strategies should you use for content reuse?
Evergreen content is any piece of content that is not time sensitive, so it stays relevant for a much longer period of time.
This type of content is not specific to the time of year or any specific news; They can be viewed or consumed at any time and still make sense.
For example, a post about a new version of a software product is not permanent because as soon as another version is released, it loses its relevance.
So go through your content library and identify the pieces of evergreen you have that can be reused today.
If you don’t have time to create new cuttings right now, your evergreen content will be a lifesaver.
Update old content
If there’s one thing we can be sure of, it’s that things change all the time.
Before you start creating new content, take a look at the content you already have that might need updating.
You have two options here, and you have to decide what you do based on what makes the most sense to you.
- Recreate and republish this piece of content – It may not need much tweaking, just an update based on what’s relevant now.
- Simply update the original widget – If, for example, a blog post is still doing well on search engines, don’t repost it. Instead, update the content while keeping the same URL and SEO values, and promote it again.
Share old content
If your old content is still relevant, you can definitely keep promoting it without making any changes.
The examples below can be used to completely repurpose old content.
Select the top performing topics
If you’ve been creating content for a while, you have valuable data to help you with this strategy.
Take a look at previous posts and videos that have performed better than average, and see if you can find commonalities between them.
This will help you identify the topics your audience is most interested in, so you can create more content efficiently.
Create less, promote more
This is a great summary of what it means to repurpose content; We want to spend less time creating and more time promoting.
Creating content is a lot of work, so make sure you get the most out of your content with these 5 examples below!
5 examples of content repurposing
1. Turn videos into blog posts
Long videos are the most effective pieces of content that can be repurposed. Not only that, but video content is one of the most effective types of content.
A long video can easily be turned into a blog post in a few easy steps:
- Copy your video.
- Do keyword research on the topic.
- copy format – This part is really important. You don’t want to simply copy/paste copy and post it as a blog post. Transcripts always have some errors, and the way we speak doesn’t always work in written format. Be sure to rewrite any part that reads weird, and you can also add more to the blog while you’re at it.
- Identify places where you can fit keywords naturally. And again, feel free to add more to the blog than you have on the video.
- Add titles, lists, and photos Same blog posting rules apply here, make sure it’s easy to read.
And there you go: your video just becomes an SEO-optimized blog post in a fraction of the time.
2. Convert long video clips into short clips
Your long video can become several short clips that you can turn into YouTube Shorts, Reels, TikToks, Stories, and maybe even paid ads.
You should always resize them so they are optimized for each platform.
3. Turn blog posts into infographics
Now that you have a brand new blog post, why not turn it into an infographic?
Infographics are great for people who prefer visual learning, and they are an effective way to summarize your post. You can add this to the blog and also turn it into social media posts.
4. Turn blog posts into social posts
We can now break it down further and turn the blog post into multiple pieces of social content. These could be:
- how to.
- “most important X”.
It’s a great opportunity to expand on a particular topic and make that the main focus.
This way, you can create pieces of content that are sufficiently different from each other but are still repurposed from that main video you created.
5. Turn blog posts into emails
The main points from your blog post can also become interesting emails. Depending on how much information you shared in the post, you may be able to pull two or three emails from the post.
Another example using this very article – there are some email topics that could come from this:
- Email 1 – Why you should start repurposing your content.
- Email 2 – Strategies you can use for content reuse.
- Email 3 – Five examples of content reformatting.
How can I make retargeted content more attractive?
There are different ways you can make your content more attractive, but the first rule of reformatting content is that you should never copy and paste content.
Ensure that each new piece of content you create is optimized for the platform on which you will use it.
Some pieces of content will need more tweaking than others; Other times, you may have to barely change anything for it to work!
It’s 100% worth taking the time to make the necessary changes – I promise, it’ll still save you tons of time.
Featured image: Ico Maker / Shutterstock